Sales Systems for Commercial Subcontractors and Specialty Trades
Stop Losing Your Best Reps to Broken Sales Processes
Most commercial trade vendors don’t have a rep problem. They have a system problem. Buildr installs the sales infrastructure that takes the owner out of the sales seat and wins recurring commercial contracts.
THE REAL PROBLEM
Your reps aren’t the issue. Relying on the low-margin bidding cycle is.
Commercial trade vendors in competitive, seasonal markets all hit the same wall. The owner is doing most of the high-level outbound selling. The estimators and reps are guessing. Off-season hits, the bid pipeline dries up, and you start hiring all over again.
The problem isn’t the people. There’s no framework for them to follow, so every rep wings it and the good ones burn out on price battles.
"We need better follow-up."
What you mean: contracts are dying between conversations because nobody owns the next step.
"We need our reps to be more consistent."
What you mean: there’s no playbook. Every estimator quotes differently and wins randomly.
“Our last few reps just didn’t work out.”
What you mean: turnover is costing you more than fixing the pipeline your reps quit over.
We install the system. Your team closes. Your revenue scales.
Buildr builds sales infrastructure for specialty trade contractors: HVAC, roofing, landscaping, commercial cleaning. Recurring contracts, preferred vendor lists, high-margin direct work. Built for how facility work actually gets bought, not borrowed from software sales.
Diagnose
We map your current commercial sales reality: what’s working, what’s leaking, and where deals and reps are walking out the door.
Build
We build your custom commercial sales playbook, pipeline structure, scripts, KPIs, and follow-up system. Designed for how your team actually targets facility directors and asset lists in the field.
Reinforce
We train your team, run accountability check-ins, and stay in your corner as you execute. A playbook nobody follows is just a PDF.
Pick where your sales pipeline stands. We’ll build from there.
Four ways to work together. Every one fixed-price, so you know the number before we ever talk.
The Sales System Audit · $2,000, two weeks. The front door: a teardown of your pipeline, follow-up, and quoting, with a scored gap report and a 90-day fix sequence. Credited toward the Foundation within 30 days.
The Sales Foundation · $7,500, one-time. The complete build: custom playbook, team training, scripts, and pipeline setup. You leave with a working sales system, not a binder.
The Sales Partner · $2,500/month. Where most Foundation clients continue: two coaching calls a month and the accountability that keeps the playbook from becoming a PDF.
Fractional Sales Manager · from $4,500/month. Sales leadership without the $120,000 hire. For companies past $3M building a real team. Capped at three clients.
Most clients start with the audit. See what every engagement includes on our services page.
Frequently asked questions
What does a sales consultant for contractors actually do?
A sales consultant builds the system your team sells with: pipeline stages, scripts, follow-up cadence, CRM structure, and training. Buildr specializes in commercial trades, so the system is built around long sales cycles, property management relationships, and seasonal bid patterns, not tech-company tactics.
Who does Buildr work with?
Owner-led commercial service businesses in the Raleigh-Durham-Chapel Hill Triangle: HVAC, roofing, landscaping, commercial cleaning, and other facility service trades, typically $500k to $30M in revenue. Remote engagements are available outside the Triangle.
How much does sales consulting cost?
Buildr’s engagements are fixed-price: a $2,000 Sales System Audit, a $7,500 Sales Foundation build, a $2,500/month Sales Partner retainer, and a fractional sales manager engagement starting at $4,500/month. No ranges, no proposal theater.
How is this different from sales training in Raleigh NC?
Training teaches skills. Buildr builds infrastructure: the playbook, the pipeline, and the accountability rhythm that make skills stick. Sales training is one piece of every Buildr engagement, not the whole product.