Sales Systems and Fractional Sales Management for Contractors
Four engagements, all fixed-price: an audit to find the leaks, a build to fix them, a retainer to keep it moving, and a fractional sales manager to run it with you.
00 — THE SALES SYSTEM AUDIT
$2,000 · Fixed price · Two weeks
Find out exactly where your pipeline leaks before you spend a dollar fixing it.
Two weeks, fixed scope. I tear down your CRM, your quotes, your follow-up, and your last twenty lost deals. You get a scored gap report, a 90-day fix list, and a 60-minute readout. Yours to keep either way. Move into the Foundation within 30 days and the $2,000 is credited.
This is for you if you know something’s leaking but can’t name it, you’re deciding whether to hire or fix process first, or you want a second set of eyes before your busy season. Most companies start here.
01 — THE SALES FOUNDATION
$7,500 · Fixed price · One-time engagement · Audit fee credited
Your team needs a process, not another generic pep talk.
Built for trade vendors with 5 to 50 employees that have never had a structured B2B sales system.
The owner can’t do all the selling forever. Someone gets hired, nothing gets followed, revenue stalls. The Foundation fixes the root cause: a complete playbook in your language, your team trained to run it, the infrastructure to keep it running. A working sales system, not a binder.
You've never had a formal commercial sales process.
You just hired, or are about to hire, your first dedicated B2B salesperson.
You're tired of every single property management meeting running through you.
You want the right structure in place before you scale your commercial service lines.
THIS IS FOR YOU IF:
WHAT'S INCLUDED:
Initial client assessment call
Custom commercial sales playbook (your ideal property types, your process, your language)
3 training sessions, 90 minutes each (commercial hvac maintenance contract sales training, roofing/landscaping/cleaning target practice)
Prospecting strategy and asset target list definition
CRM audit and commercial pipeline setup recommendations
Sales Activity Scorecard
Objection handling cheat sheet (getting past gatekeepers, avoiding the race to the bottom on price)
Email and voicemail templates tailored for facility managers
New hire onboarding checklist
30-day follow-up call
02 — THE SALES PARTNER
$2,500/mo · Three-month initial commitment, month-to-month after
The system is only as good as the execution.
For Foundation graduates, or owners who have some process but need ongoing B2B pipeline accountability.
A playbook is one thing. Running it through busy season is another. Two focused calls a month, accountability between them, a monthly pipeline read, and a direct line for the stuck deals. Most Foundation clients continue here.
You completed the Foundation and want to keep the momentum going.
You have some sales process, but it slips when project execution gets busy.
You want a thinking partner who understands how to handle asset managers and holds you to a standard.
You want someone to review the pipeline with you and call out stale deals.
THIS IS FOR YOU IF:
2 × 60-min coaching calls/month (owner, sales lead, or both)
Call 1: pipeline review, stuck commercial deals, skill focus, commitments
Call 2: outbound prospecting strategy, accountability, playbook updates as needed
Accountability check-ins between calls (text or voice memo)
Monthly Sales Pulse: activity and commercial pipeline metrics report
Playbook audited quarterly or on trigger events
WHAT'S INCLUDED:
03 — FRACTIONAL SALES MANAGER
From $4,500/mo · Offered selectively · 12-month minimum · Max three clients
The sales leadership you need. Without the $120,000 hire.
For commercial service companies doing $3M+ that are actively building an outbound sales team.
A coaching call isn’t enough when you’re building a team. I attend your sales meetings, review call recordings, help you hire and onboard, build the comp structure, and hold the team to a standard every month. Real presence, which is why it’s capped at three clients.
You're doing $3M or more and building a dedicated B2B commercial sales team.
You've outgrown basic coaching and need hands-on sales leadership.
You're hiring salespeople and need someone to run the process with you.
You're not ready for a full-time VP of Sales, but you need that level of strategic thinking.
THIS IS FOR YOU IF:
Up to 4 sales meetings/month (in person or virtual)
Call recording review with real-time feedback on commercial pitches
Hiring support: B2B job description, salesperson scorecard, and final-round interview presence
30-day onboarding plan for new sales hires (1 hire/term)
Comp structure design: base/commission split, accelerators, maintenance contract quotas
Performance benchmarks: ramp targets, activity minimums, KPIs
Compensation and Performance Framework document
Acts as the sales leader you can't yet afford full-time
WHAT'S INCLUDED:
| Feature Comparison | Foundation | Partner | Fractional SM |
|---|---|---|---|
| Custom Sales Playbook | ✓ | Updates | Updates |
| 3 Training Sessions (90 min each) | ✓ | — | — |
| Prospecting Strategy & ICP Definition | ✓ | ✓ | ✓ |
| CRM Audit & Setup Recommendations | ✓ | — | — |
| Sales Activity Scorecard | ✓ | ✓ | ✓ |
| Monthly Coaching Calls (2×/month) | — | ✓ | ✓ |
| Monthly Sales Pulse Report | — | ✓ | ✓ |
| Sounding Board / Deal Support | 30 days | ✓ | ✓ |
| Sales Meeting Attendance (up to 4/mo) | — | — | ✓ |
| Call Recording Review & Feedback | — | — | ✓ |
| Hiring Support & Onboarding Plan | — | — | ✓ |
| Comp Structure & Performance Benchmarks | — | — | ✓ |
| Recommended Starting Point | Start here |
Frequently asked questions
What does a fractional sales manager cost?
Buildr’s fractional sales manager engagement starts at $4,500 per month with a 12-month minimum. A full-time sales manager in the Triangle runs $110,000 to $140,000 plus commission and benefits; fractional gets you the leadership function at roughly a third of the cost.
What’s the difference between a fractional sales manager and a sales consultant?
A consultant designs the system and hands it to you. A fractional sales manager runs it with you: attending meetings, reviewing calls, managing reps. Buildr does both, at different stages.
Do I have to start with the audit?
No, but most companies should. It’s $2,000, takes two weeks, and the fee is credited toward the Foundation. It also means any proposal you get from me is based on your actual pipeline, not a guess.
Do you work outside the Raleigh-Durham Triangle?
Yes. Foundation, Partner, and Audit engagements all run remotely. Fractional engagements outside the Triangle are considered case by case since that work benefits from in-person presence.
What trades do you work with?
Commercial HVAC, roofing, landscaping, cleaning, electrical, plumbing, and other B2B facility services. If your buyers are property managers, facility directors, or asset managers, the system fits.
Not sure where to start?
Start with the audit. Two weeks and $2,000 buys a scored report on exactly what to fix, credited toward the Foundation if you continue. No pitch. No proposal theater.
contact@buildrsales.com · buildrsales.com · Raleigh, NC